01
Data Analytics & Intelligence
Building analytics capabilities that turn fragmented information into trusted insight and better business decisions.
EXECUTIVE LEADER · DATA, AI & TRANSFORMATION
Turning data and AI into meaningful business impact.
I connect analytics, customer strategy and business transformation to help organisations make better decisions, build stronger customer relationships and improve operational performance.
Jakarta, Indonesia / 20+ years of experience
BUSINESS VALUE ENGINE•••
✳
Insight → Action
Analytics · AI · Customer · Transformation
GrowthCustomer value
AI-poweredBetter decisions
STRATEGY MEETS EXECUTION
EXPERIENCE ACROSS
AIA MSIG LifePrudentialMarkPlus
Insurance · Financial Services · Consulting
01 / ABOUT
Business-minded.
Customer-focused.
Data-powered.
I am a senior leader in Data Analytics, AI and business transformation with more than two decades of experience across life insurance, financial services, customer strategy, business intelligence and consulting.
My work sits at the intersection of business priorities, customer needs and technology. I translate complex challenges into practical strategies, analytical capabilities and transformation initiatives—with a focus on measurable outcomes rather than technology for its own sake.
Across my career, I have led analytics functions, customer-centric teams and enterprise initiatives spanning customer growth, retention, claims, risk, operational efficiency and data platforms.
DSDonny SuryabuanaputraAnalytics · AI · Customer · Transformation
02 / AREAS OF FOCUS
Where I create
business value.
Bringing the right mix of strategic thinking, analytical depth and execution leadership to complex business challenges.
02
AI & Advanced Modelling
Applying predictive models, recommendations and intelligent automation to solve real business problems.
03
Customer Strategy & Experience
Connecting customer insight, lifecycle management and journey design to growth, retention and stronger relationships.
04
Business Transformation
Aligning people, processes and technology to deliver sustainable improvements in customer and operational outcomes.
04 / CAREER JOURNEY
Experience built
across disciplines.
From statistics and market research to customer leadership, enterprise analytics and operational transformation.
FEB 2026 — PRESENT
Head of Operations Excellence · Vice President
CURRENTAIA Financial Indonesia Jakarta, Indonesia
Leading operational excellence and transformation across insurance operations, including underwriting transformation, claims automation, process analytics and AI-enabled efficiency.
OCT 2023 — FEB 2026
Head of Data Analytics · Senior General Manager
MSIG Life Insurance Indonesia
Established the enterprise Data Analytics function and strategy; developed a cloud data platform on Google Cloud, strengthened governance and advanced analytics, and delivered measurable claims outcomes.
MAR 2019 — SEP 2023
Customer Analytics & Customer Office Leadership
AIA Financial Indonesia
Led customer analytics, campaigns, customer insights, experience and lifecycle initiatives spanning acquisition, engagement, retention, repurchase and cross-sell.
JUL 2013 — FEB 2019
Head of Analytics and Data
Prudential Life Assurance
Led analytics and data capabilities supporting marketing, sales, customer management, business intelligence and data-driven decision-making.
2002 — 2013
Statistics, Data & Research Operations
MarkPlus Indonesia
Built foundational experience in statistical analysis, data processing, market research and operations across customer, brand, loyalty and market intelligence programmes.
05 / HOW I WORK
Strategy is only
valuable when it
creates change.
01
Start with the business problem
Technology and analytics should be anchored in clear priorities, measurable outcomes and customer needs.
02
Connect teams and capabilities
Bridge business, operations, technology and analytics to move from ideas to execution.
03
Build for sustainable adoption
Create practical capabilities, strong governance and ways of working that scale beyond individual projects.
06 / CONTACT
Let’s turn good
ideas into real impact.
For conversations about analytics, AI, customer strategy and business transformation, I would be pleased to connect.